Your Digital Design Partner
Create a Brand That People Recognize
A logo is the most important part of a company’s brand identity. With its use on every advertizing and branding material, a logo is something by which customers are going to remember you.
Simplicity is the ultimate sophistication.
Smart brands know a logo is a powerful storytelling device. Today’s iconic brand symbols enjoy their status because they have instant associations with moments, emotions, and attitudes. But they don’t start like this. They earn that space in the consumer’s mind.
To forge this bond with an audience, your brand must take the time to learn and listen. That process opens up big questions about the brand you are, and the brand you want to be one, five, or ten years down the line.
Impactful brand storytelling should make waves, but if it doesn’t have a foundation of research justifying it, success is just luck. That’s why our logo design process starts with research every time.
How we make great logos happen
Getting your point of view
Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.
Laying our foundation
Research and study are at the core of our logo design process. Before even our earliest sketches, we add context by spotting trends, studying competitors, and identifying promising audience segments. This lays a strategic foundation to guide the rest of the project and solidifies our understanding of brand identity, client vision, customer sentiment, and more.
Setting an artistic foundation
The themes we’ve pulled from research allow our team to curate a range of materials for design and logo inspiration. From mood boards to competitor research, this is our chance to see what does (and doesn’t) resonate with brand stakeholders.
Crafting the heart of a brand
In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.
Honing in on a winning design
Clients are never shut out of the logo design process. We take an iterative approach to the approval process, presenting concepts to stakeholders, gathering their input, and refining until we’ve checked all the boxes. From black-and-white concepts, to color mockups, to finalization, your feedback drives the process.
Ready for the digital landscape
From app icons to push notifications, modern brands rely on their logos to say and do a lot. Once a logo design is approved, our team is ready to pinpoint essential use cases and build out creative assets to fit a range of digital situations, ensuring visual identity is consistent across the board.
Your partners through the digital age
We Develop Solutions That Ignite Your Business.
With our base designs modified for your use, you can get a unique design in a lot less time, instead of developing new designs from scratch and we add customizable customization components to the themes that you can easily swap out as you feel fit. We are strong believers of the develop-once-deploy-anywhere philosophy, which is why we like to make our themes work flawlessly without any issues of deployment targets. We also closely partition our code off from the rest of the system to avoid any conflicts that may arise. These are some of our promises to you for your business website.
What our clients
say about us.
Great partner“I love our new website. It converts visitors significantly better than the previous one. I worked with many other web design companies and Cortex was most professional.”
5 stars for Cortex!“I have truly enjoyed working with the team at Cortex. They didn’t just provide a service. They worked in tandem with me to make my apps the best they could possibly be. They are awesome!”
Design Quality“I tell you what, there has never been an issue that Filip from the Cortex Design Team hasn't been able to solve for me.”
Got a project?
We’re a team of creatives who are excited about unique ideas and help digital and fin-tech companies to create amazing identity by crafting top-notch UI/UX.