Website Design
Increasing your conversion rate
Because you narrow the user’s options to a single, specific campaign, the chances of them responding positively to your call to action are higher.
WHAT IS A LANDING PAGE?
DO I NEED ONE?
A landing page is web page that provides further information after a potential client clicks on a smaller embedded advertisement on another webpage.
Also known as lead capture pages, landing pages are useful because they provide information directly related to the advertisement selected by the viewer.
Clients typically arrive on a landing page by following links from a variety of social media, email and search engine optimized advertising campaigns. Companies hope to convert this initial interest into a sale or obtain contact information from the client using either reference or transactional landing pages.
Landing page elements that increase conversion
Headline and content that matches advertisement
It is important that visitors get what they expect when they click the advertisement. Think of it as keeping a promise; if you claim to sell affordable iPods in the ad, then that is what the visitor expects to see when they come to your landing page. If not, you will lose most of your visitors there and then. If possible, have similar headlines in the ad and your landing page.
Unique Selling Proposition
The headline and possible sub headline should define what your unique selling proposition is, for example “ABC12 – a heater that consumes 40% less fuel”.
Benefits
List the benefits of your product or service in a short paragraph of text and / or bulleted list. You could also use a chart that compares your product to the competition. Keep the text short.
Picture of product in use
Show a picture of a real person using the product or service, or the outcome of using the product. This will help people see themselves using the product or service and imagine the benefit they will enjoy. The picture can also be a diagram showing how the product or service solves a problem.
Call to action
This is where you ask the visitor to convert. Of course, this should be a very visible element on the page. The CTA button or link should state what it will do, e.g. “Download the free trial”.
Testimonials and customer stories
A great way to increase trust is asking your current customers for testimonials and putting them on landing page. Adding a picture of the client will increase the effect even more. Ask the customers to write the testimonials so that they highlight the benefits they have received because of using the product or service.
Video
Countless cases and studies have shown that videos increase conversion rates, sometimes by up to 80%. Have you ever wondered why the TV shopping channels are able to sell the oddest products? The power of video to demonstrate the benefits and use of your product is immense, so use it to your advantage.
Second call to action
Visitors are in different stages of the buying process when they come to your landing page. Of those that find your product useful and have a need for it, not everyone is ready to buy or convert quite yet. For those visitors you need to have a second call to action such as downloading a brochure, requesting more information, downloading a free report, subscribing to your RSS feed, etc.
Social Media sharing
Allow people to share your content via social media and rss feeds, or bookmark it for later.
Your partners through the digital age
Designing an effective Landing page
A landing page is web page that provides further information after a potential client clicks on a smaller embedded advertisement on another webpage.
Also known as lead capture pages, landing pages are useful because they provide information directly related to the advertisement selected by the viewer.
Clients typically arrive on a landing page by following links from a variety of social media, email and search engine optimized advertising campaigns. Companies hope to convert this initial interest into a sale or obtain contact information from the client using either reference or transactional landing pages.
Testimonials
What our clients
say about us.
Let’s talk
Got a project?
We’re a team of creatives who are excited about unique ideas and help digital and fin-tech companies to create amazing identity by crafting top-notch UI/UX.