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Vojislava Ilica 14, Belgrade 11000, Serbia
info@cortex.rs
Ph: +381.64.3095.122
Work Inquiries
info@cortex.rs
Ph: +381.64.3095.122

Brand Identity

Your Digital Design Partner

Creativity and strategy come together to build standout digital brands.

A Quality Brand Partner

You shouldn’t trust your brand with just anyone. Your brand is best in the hands of an agency that is:

Story-focused. Today’s consumers want and expect to know what drives your brand. Find a branding agency that gets what makes a good story and has the chops to tell yours.

Always strategic. Your branding partners should be strategic in their approach, basing their decisions not on hunches but on research, data, and best practices.

Ready to market. Ultimately, a new brand has to be marketed. When the people that build your brand deeply understand marketing, you can be confident your branding will resonate in theory and practice.

The Power in Authenticity

Consumers today are more inundated with ads, more jaded with marketing, and more skeptical of brands than ever before. Yet the very same consumers have rocketed so many digital brands into overnight success.

While today’s customers are choosy, they still gravitate toward brands that look, speak and act authentically. But creating a genuine brand identity – let alone one that aligns with your business goals – is a daunting task.

Here at Cortex, we know it what takes for digital brands to succeed. With an eye for storytelling and an enthusiasm for strategy, our team helps companies stand out through art direction, engaging content and bit of soul-searching too.

Be yourself, everyone else is already taken.

Discovery + Research

Meeting your brand

For any branding effort, we consider stakeholder interviews to be mission-critical. We ask frank questions to get an understanding of what your business goals are, what your brand is now and what it wants to become.

We also lay the foundation of critical research on which we build the project. We place particular focus on your major competitors, your audience’s behavior and branding trends within your industry.

Brand Storytelling

Uncovering the narrative

The modern brand has a story – a driving manifesto that explains what they’re doing and why their audience should care. Taking what we learned during Discovery, our branding and content teams help identify and develop the narrative behind your business, putting in writing your vision, mission, positioning, values, and core promises.

Verbal Identity

Finding your voice

Our content team is at the ready to help build the on-page identity of your brand. We often help with naming – either a new product or service offering, or the brand itself. We collaborate to develop names that approach your brand from a range of creative directions, paring down the choices until just one remains.

We work with clients to craft taglines – taking on the always-challenging task of condensing a value proposition into a few pithy words. Finally, a consistent and distinct brand voice is a core part of your identity. To arrive at one, our content team refines your brand story into a consistent personality that jumps off the page.

Visual Identity

Focusing on look-and-feel

In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands.

We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements. And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.

Implementation

Bringing it to life

As a full-service digital agency, Cortex Digital Solutions is ready to execute on our branding recommendations and seamlessly transition into an implementation phase. In the same way, our marketing team is standing by and ready to put your new brand in front of consumers.

Your partners through the digital age

We Develop Solutions That Ignite Your Business.

With our base designs modified for your use, you can get a unique design in a lot less time, instead of developing new designs from scratch and we add customizable customization components to the themes that you can easily swap out as you feel fit. We are strong believers of the develop-once-deploy-anywhere philosophy, which is why we like to make our themes work flawlessly without any issues of deployment targets. We also closely partition our code off from the rest of the system to avoid any conflicts that may arise. These are some of our promises to you for your business website.

Testimonials

What our clients
say about us.

Great partner

“I love our new website. It converts visitors significantly better than the previous one. I worked with many other web design companies and Cortex was most professional.”
Alex Regelman

Co-founder, Colabrio

5 stars for Cortex!

“I have truly enjoyed working with the team at Cortex. They didn’t just provide a service. They worked in tandem with me to make my apps the best they could possibly be. They are awesome!”
Stacey Rickson

Sales Manager, WAM

Design Quality

“I tell you what, there has never been an issue that Filip from the Cortex Design Team hasn't been able to solve for me.”
Laura Morton

Account Manager, Qima

Let’s talk

Got a project?

We’re a team of creatives who are excited about unique ideas and help digital and fin-tech companies to create amazing identity by crafting top-notch UI/UX.

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